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Two split-frame panels featuring shirtless male models wearing form-fitting underwear against textured concrete surfaces.

Lazoschmidl "Unpublished Material" Spring 2025 Ad Campaign 2024

About

This split-frame image for the Lazoschmidl Spring 2025 ad campaign features two shirtless male models posed against textured concrete and neutral walls. The left panel shows a young man in profile wearing white briefs, adjusting the waistband against a dark, weathered backdrop. The right panel captures a dynamic, angled view of a model in black briefs extending his leg upwards near a reflective vertical edge and beige wall. The lighting is natural and directional, highlighting muscle tone and the stark contrast between the garments and architectural elements. The composition balances linear geometry with athletic form.

Brand

Lazoschmidl

Project

Lazoschmidl "Unpublished Material" Spring 2025 Ad Campaign 2024

Keywords

two men in underweartwo menmen in underwearshirtless man in white briefsshirtless manwhite briefsshirtless man in black briefsblack briefs

Credits

Josef Lazo and Andreas Schmidl
Lazoschmidl Creative Directors
Juanjo Martinez & Daniel Riera
Photographers
Andreas Schmidl
Lluís Garau
Movement Director
David
Models

Styles

EditorialHorizontalWarmClean

Techniques

Natural light

Industries

Lingerie & Underwear

Background

Concrete Texture

Context

Advertising Campaign
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