Lazoschmidl "Unpublished Material" Spring 2025 Ad Campaign 2024
Associated creatives
Tags
Description
This split-frame image for the Lazoschmidl Spring 2025 ad campaign features two shirtless male models posed against textured concrete and neutral walls. The left panel shows a young man in profile wearing white briefs, adjusting the waistband against a dark, weathered backdrop. The right panel captures a dynamic, angled view of a model in black briefs extending his leg upwards near a reflective vertical edge and beige wall. The lighting is natural and directional, highlighting muscle tone and the stark contrast between the garments and architectural elements. The composition balances linear geometry with athletic form.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Lingerie & Underwear
Color
Pure White (50%)
Jet Black (50%)
Background
Concrete Texture
Context
Advertising Campaign