"Unpublished Material" Spring 2025 Ad Campaign 2024

Description

A shirtless young man is seated on a white wooden chair, smiling toward the camera with his leg crossed. He wears light pink underwear in a studio setting featuring a pale green textured wall and a concrete floor. The campaign, titled Unpublished Material for Lazoschmidl, captures an intimate and relaxed portrait with soft natural lighting. Direction and styling are handled by Josef Lazo and Andreas Schmidl, with photography by Juanjo Martinez and Daniel Riera.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Background

Textured Backdrop

Context

Advertising Campaign