Laka Brand Identity 2020

Description

An outdoor mockup displays public advertising billboards featuring the visual identity for cycling brand Laka. Designed by Ragged Edge, the campaign showcases a grid-based layout combining bold sans-serif typography, abstract wave patterns in teal and coral tones, and portrait photography of cyclists. The posters feature striking messaging including the phrases "Mess with one of us" and "Mess with all of us" alongside the Laka wordmark. The billboards are mounted on a dark urban structure above a paved sidewalk, captured with a horizontal framing style.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Cycling

Color

Background

Street

Context

Out of Home (OOH)