Laka Brand Identity 2020

Description

Brand identity project for Laka designed by Ragged Edge, featuring a split composition. The left side presents a smiling man wearing a dark t-shirt and red cap, standing outdoors against a textured brick wall with graffiti while holding a branded white box that reads the road to recovery starts here. The right side features a cream-colored panel with a graphic illustration combining a bicycle wheel and a slice of pizza, alongside bold typography explaining the brand philosophy. The image utilizes natural light and a clean graphic design layout to communicate the brand identity.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Typography, Natural light

Industries

Cycling

Color

Background

Street

Context

Advertising Campaign