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BrandLaka
ProjectBrand Identity
Split view graphic for Laka featuring an illustration of wolves riding a bicycle alongside a smiling man wearing a cycling cap.

Laka Brand Identity 2020

Associated creatives

Ragged Edge
Ragged EdgeGraphic Design

Tags

black man wearing cycling capcycling capman wearing cycling capblack manlaka logo cycling capwolf bicycle illustrationpack mentality text

Description

This split-composition brand identity image for Laka, designed by Ragged Edge, pairs a playful line illustration of three wolves riding a bicycle together under the heading pack mentality with a photograph of a smiling Black man wearing a patterned cycling cap with the Laka logo. The left side features cream-coloured negative space with dark ink typography and character art, while the right side presents a clean portrait against a solid teal background. The piece communicates the collaborative ethos of the brand through cohesive graphic elements and vibrant lifestyle portraiture.

Style

Horizontal, Commercial, Minimalist

Techniques

Typography

Industries

Cycling

Color

Jet Black (50%)
Petrol Blue (50%)

Background

Solid Colour

Context

Advertising Campaign