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KFC Location-based programmatic DOOH to drive app downloads 2025

About

This case study video showcases a location-based programmatic digital out-of-home advertising campaign executed for KFC by VIOOH Australia, JCDecaux Australia, EssenceMediacom, and GroupM Nexus. The video presents campaign metrics, objectives, challenges, and solutions, highlighting street furniture screens displaying promotional creative. Visual elements include clean corporate slide layouts paired with real-world street footage of digital display panels. The presentation details performance results such as app downloads and in-store visitation lifts.

Brand

KFC

Project

KFC Location-based programmatic DOOH to drive app downloads 2025

Keywords

kfc programmatic dooh campaignprogrammatic dooh campaignkfc campaigndooh campaign

Credits

VIOOH Australia
Agency / Creative
JCDecaux Australia
Agency / Creative
EssenceMediacom
Agency / Creative
GroupM Nexus
Agency / Creative

Styles

HorizontalCorporateClean

Industries

Fast Food

Context

Brand Film / Corporate Video
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