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Brand
KFC
ProjectLocation-based programmatic DOOH to drive app downloads

KFC Location-based programmatic DOOH to drive app downloads 2025

Associated creatives

VIOOH Australia
VIOOH AustraliaAgency / Creative
JCDecaux Australia
JCDecaux AustraliaAgency / Creative
EssenceMediacom
EssenceMediacomAgency / Creative
GroupM Nexus
GroupM NexusAgency / Creative

Tags

kfc programmatic dooh campaignprogrammatic dooh campaignkfc campaigndooh campaign

Description

This case study video showcases a location-based programmatic digital out-of-home advertising campaign executed for KFC by VIOOH Australia, JCDecaux Australia, EssenceMediacom, and GroupM Nexus. The video presents campaign metrics, objectives, challenges, and solutions, highlighting street furniture screens displaying promotional creative. Visual elements include clean corporate slide layouts paired with real-world street footage of digital display panels. The presentation details performance results such as app downloads and in-store visitation lifts.