KFC: Location-based programmatic DOOH to drive app downloads
Brand
Date
Mar 2025
Description
KFC leverages programmatic digital out-of-home advertising to drive app engagement and store traffic through a location-based strategy. The campaign utilizes street furniture screens to display targeted creative, synchronizing digital presence with physical proximity to restaurant locations. Developed by VIOOH Australia, JCDecaux Australia, EssenceMediacom, and GroupM Nexus, the project focuses on technical execution and performance data. The campaign documentation features a clean corporate aesthetic, utilizing both street-level footage of display panels and concise data visualizations to detail metrics regarding app downloads and visitation lift.
Style
Horizontal, Corporate, Clean
Industries
Context
Brand Film / Corporate Video
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