KFC
Location-based programmatic DOOH to drive app downloads
Brand
Date
Mar 2025
Description
KFC utilized a location-based programmatic digital out-of-home campaign to bridge the gap between digital engagement and physical visitation. By deploying promotional assets across a network of street furniture screens, the project aimed to convert passerby impressions into direct app downloads and store traffic. The execution, featuring corporate slide layouts and site-specific display footage, was delivered through a collaboration between VIOOH Australia, JCDecaux Australia, EssenceMediacom, and GroupM Nexus. The campaign leverages programmatic precision to match creative messaging with real-time geographical performance metrics.
Style
Horizontal, Corporate, Clean
Industries
Fast Food
Context
Brand Film / Corporate Video
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