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BrandKapsa
ProjectBrand Identity
Man holding a patterned paper bag wearing a white t-shirt and denim shorts

Kapsa Brand Identity 2025

Associated creatives

Ogust
OgustGraphic Design
Ifigenia Vasileiou and Stavros Bilionis
Ifigenia Vasileiou and Stavros BilionisCreative Direction
Aphroditi Spyropoulou
Aphroditi SpyropoulouArt Direction
Douglas Martin Eveleigh
Douglas Martin EveleighPhotography

Tags

paper bagpatterned paper bagbagman holding bagman wearing white t shirt

Description

A man wearing a white t-shirt and denim shorts stands outdoors while holding a paper bag featuring black line-art illustrations of food items. The natural sunlight casts sharp shadows on the pavement background, highlighting the graphic pattern on the packaging created for the Kapsa brand identity project.

Style

Lifestyle, Vertical, Clean

Techniques

Natural light

Color

Pure White (50%)
Jet Black (30%)
Medium Grey (20%)

Background

Street

Context

Advertising Campaign