Kapsa Brand Identity 2025

Description

This brand identity project for Kapsa features a bold, expressive black logotype centered against a plain white background. The lettering employs a raw, textured brushstroke style that conveys an artistic and distinctive character. The minimalist composition places full focus on the custom typography. Creative direction was led by Ifigenia Vasileiou and Stavros Bilionis, with art direction by Aphroditi Spyropoulou and graphic design by Ogust.

Style

Artistic, Horizontal, Clean, Minimalist

Techniques

Typography, Ink

Color

Background

White Seamless

Context

Advertising Campaign