Kapsa: Brand Identity

Oct 2025

Kapsa’s brand identity project centers on a raw, tactile visual language that merges traditional culinary heritage with a modern, artistic edge. Creative directors Ifigenia Vasileiou and Stavros Bilionis, alongside art director Aphroditi Spyropoulou, developed a cohesive aesthetic defined by expressive charcoal-style typography and high-contrast graphics. The design system frequently utilizes a bold yellow and white palette, grounding the identity in a minimalist but high-energy commercial framework. Photography by Douglas Martin Eveleigh captures the brand within an active restaurant environment, emphasizing natural light and authentic textures. The project encompasses extensive collateral, from custom-illustrated food packaging and business cards to large-scale signage and interior menu design. Graphic design by Ogust rounds out the identity, ensuring a consistent application of the hand-drawn elements across both digital and physical touchpoints.

Vertical, Clean

Advertising Campaign