Kapsa

Oct 2025

The brand identity for Kapsa translates the raw energy of traditional rotisserie dining into a modern visual language. Creative directors Ifigenia Vasileiou and Stavros Bilionis, working with art director Aphroditi Spyropoulou, anchor the project in high-contrast typography and expressive, hand-drawn charcoal illustrations. Graphic design by Ogust balances these artistic elements with clean, functional layouts across packaging, signage, and menu collateral. Photography by Douglas Martin Eveleigh captures the brand in situ, utilizing natural light to highlight the tactile textures of parchment wrappers, charcoal-grilled ingredients, and commercial kitchen environments. The project leans into a raw and minimal aesthetic, where bold monochrome logotypes and vibrant accent colors communicate a distinct, craft-focused identity within the Food & Beverage space.

Vertical, Clean

Advertising Campaign