Logo
Hand holding wrapped food wrap with tomato slice beneath a branded sign for Kapsa
Person holding a branded white paper bag with hand-drawn illustration while eating food on a wooden skewer.
Two stacked white business cards with black typography overlapping an expressive charcoal sketch background
Bold black illustrative brand logo rendered in rough charcoal brushstrokes against a vibrant solid red background.
Overhead shot of two black trays with souvlaki skewers, french fries, pita bread, tzatziki, and gyros wrapped in branded paper.
Man holding a patterned paper bag wearing a white t-shirt and denim shorts
Hanging white square sign with handwritten black text reading order here against a dark storefront background
A man working behind a counter under a lit sign bearing the brand name Kapsa, with vertical spits of meat behind him.
Black handwritten logotype spelling KAPSA centered against a clean white background
A vertical photo of a large rotating vertical spit with layered meat cooking next to charcoal briquettes inside a stainless steel commercial rotisserie.
Bold black handwritten typography reading NTOMATA TZATZIKI KREMMYDI against a bright yellow background
Close-up of a pita wrap filled with meat and vegetables, wrapped in branded paper for Kapsa.
Person holding open a bright yellow Kapsa menu with hand-drawn illustrations and typography against a textured background.
Close-up interior view of a framed menu sign with handwritten Greek typography and sketches mounted on a wall for Kapsa.
Hand holding wrapped food wrap with tomato slice beneath a branded sign for Kapsa
Person holding a branded white paper bag with hand-drawn illustration while eating food on a wooden skewer.
Two stacked white business cards with black typography overlapping an expressive charcoal sketch background

Kapsa Brand Identity 2025

About

Kapsa’s brand identity project centers on a raw, tactile visual language that merges traditional culinary heritage with a modern, artistic edge. Creative directors Ifigenia Vasileiou and Stavros Bilionis, alongside art director Aphroditi Spyropoulou, developed a cohesive aesthetic defined by expressive charcoal-style typography and high-contrast graphics. The design system frequently utilizes a bold yellow and white palette, grounding the identity in a minimalist but high-energy commercial framework. Photography by Douglas Martin Eveleigh captures the brand within an active restaurant environment, emphasizing natural light and authentic textures. The project encompasses extensive collateral, from custom-illustrated food packaging and business cards to large-scale signage and interior menu design. Graphic design by Ogust rounds out the identity, ensuring a consistent application of the hand-drawn elements across both digital and physical touchpoints.

Brand

Kapsa

Credits

Ogust
Graphic Design
Ifigenia Vasileiou and Stavros Bilionis
Creative Direction
Aphroditi Spyropoulou
Art Direction
Douglas Martin Eveleigh
Photography

Styles

VerticalClean
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