Brand Identity 2025

Description

This commercial image for the Kapsa brand identity project captures a person holding a custom-illustrated white paper food bag with a wooden skewer. Art direction by Ifigenia Vasileiou, Stavros Bilionis, and Aphroditi Spyropoulou shapes the presentation, with photography by Douglas Martin Eveleigh and graphic design by Ogust. The composition focuses tightly on the hands, the branded packaging with expressive hand-drawn lettering, and the casual interaction with the food item. The lighting is direct and clear, accentuating the textures of the paper bag, denim jeans, and dark hoodie. The visual style highlights modern brand storytelling and packaging design in a raw, editorial register.

Style

Vertical, Commercial, Clean, Raw

Techniques

Natural light

Industries

Fast Food

Color

Context

Advertising Campaign