Brand Identity 2025

Description

This brand identity showcase for Kapsa features two stacked white business cards presented against an expressive, abstract charcoal sketch background. The top card displays bold, handwritten-style typography while the lower card shows clean address information alongside a website domain. The composition emphasizes high contrast between the stark white paper stock and the dark, textural charcoal marks. Created with creative direction by Ifigenia Vasileiou and Stavros Bilionis, art direction by Aphroditi Spyropoulou, and photography by Douglas Martin Eveleigh.

Style

Artistic, Vertical, Monochrome, Clean

Techniques

Typography, Charcoal

Color

Background

Textured Backdrop

Context

Advertising Campaign, Website / Web