Kapsa Brand Identity 2025

Description

This brand identity project for Kapsa features a striking illustrative logo rendered in textured black charcoal strokes against a flat, vibrant red background. The graphic composition centers on expressive, hand-drawn lettering and lines that create a raw and immediate visual impact. The high-contrast color palette pairs deep black with vivid red, emphasizing the tactile qualities of the charcoal medium. The overall design was developed under creative direction by Ifigenia Vasileiou and Stavros Bilionis, with art direction by Aphroditi Spyropoulou, graphic design by Ogust, and photography by Douglas Martin Eveleigh.

Style

Artistic, Vertical, Graphic

Techniques

Charcoal

Color

Background

Solid Colour

Context

Advertising Campaign