Jatachi Brand Identity 2018

Description

An overhead view captures a collection of various magazines and printed publications laid out on a neutral concrete surface for the Jatachi brand identity project by Pràctica. The publications feature diverse covers with portraits, illustrations, and graphic layouts, many of which are partially overlaid with bright yellow branded caution tape bearing the Jatachi name. The flat lay arrangement creates a dynamic pattern of print media showcasing cohesive branding elements. Natural light illuminates the scene, highlighting the textures of paper and concrete.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Color

Background

Concrete Texture

Context

Advertising Campaign