Jatachi Brand Identity 2018

Description

This product photography showcases various rolls of custom yellow packaging tape featuring bold black Jatachi typography. The arrangement includes multiple sizes of tape rolls stacked and standing upright on a grey surface. In the background, a raw, textured concrete wall provides an industrial setting. Directional lighting casts soft shadows, highlighting the smooth texture of the tape surfaces against the coarse background.

Style

Horizontal, Commercial, Earthy, Clean

Color

Background

Concrete Texture

Context

Advertising Campaign