Jatachi Brand Identity 2018

Description

This graphic design project for Jatachi features numerous bright yellow stickers bearing bold black typography scattered across a grey textured background. Pràctica created the visual identity, incorporating printed collateral and photographic elements visible beneath the overlapping labels. The high-contrast composition highlights the brand name repeatedly in a striking typographic arrangement. The shot uses natural lighting to capture the texture of the paper and surfaces.

Style

Editorial, Horizontal, Clean, Retro

Techniques

Typography, Natural light

Color

Background

Concrete Texture

Context

Advertising Campaign