Jatachi Brand Identity 2018

Description

Brand identity presentation for Jatachi by Pràctica featuring three printed t-shirts displayed on wooden hangers against a textured grey concrete wall. The lineup includes a black t-shirt with graphic branding, a pink t-shirt with blue Japanese text graphics, and a white t-shirt featuring a photographic portrait print. Yellow brand label stickers are affixed across each garment. The composition is captured with sharp direct lighting, casting strong horizontal shadows across the concrete background.

Style

Horizontal, Commercial, Clean, Raw

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign