Jatachi Brand Identity 2018

Description

This top-down view showcases a flat lay arrangement of stacked printed marketing materials, menus, and packaging for Jatachi, designed by Pràctica. The collection features various designs, including illustrated geisha artwork, airplane graphics, and minimalist typography with addresses and web details. Bright yellow sticker labels bearing the Jatachi brand name are playfully scattered across the different surfaces. The arrangement highlights clean graphic design principles, diverse paper stocks, and a cohesive visual identity system.

Style

Editorial, Horizontal, Clean, Graphic

Techniques

Typography, Screen print / silkscreen

Color

Background

Paper Texture

Context

Advertising Campaign