Jatachi Brand Identity 2018

Description

This close-up visual composition features a white textile printed with a high-contrast monochrome photograph of a face, partially obscured by three rectangular yellow embroidered patches. Each patch displays bold black stitched typography spelling the brand name Jatachi. The macro perspective highlights the fine texture of the fabric weaves and the raised relief of the embroidery stitching. The clean lighting and tight framing emphasize the graphic details of the brand identity design.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Macro, Embroidery / needlework

Color

Background

Fabric Texture

Context

Advertising Campaign