Jatachi Brand Identity 2018

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A black metal chair is meticulously wrapped in bright yellow caution tape featuring repeated Jatachi branding, creating a striking visual contrast against a raw concrete floor and textured wall. A roll of the same branded yellow tape lies unwound in a heap beside the chair, casting sharp shadows under directional lighting. Pràctica designed this striking physical application as part of the Jatachi Brand Identity project. The clean composition highlights the graphic intersection of industrial furniture and custom branded packaging elements.