Brand
ProjectBrand Identity

Isetan Brand Identity 2020
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Description
Graphic design brand identity campaign for Isetan created by Systems Studio, featuring a series of large promotional posters mounted uniformly on a textured grey stone exterior wall. The posters display typography and repeated portrait imagery under natural daylight. A vertical metal street sign post with white directional signage stands in the foreground on light grey tiled pavement. The composition is structured symmetrically across the architecture.