BrandIsetan
ProjectBrand Identity
Isetan Brand Identity 2020
Associated creatives
Tags
Description
Graphic design brand identity campaign for Isetan created by Systems Studio, featuring a series of large promotional posters mounted uniformly on a textured grey stone exterior wall. The posters display typography and repeated portrait imagery under natural daylight. A vertical metal street sign post with white directional signage stands in the foreground on light grey tiled pavement. The composition is structured symmetrically across the architecture.
Style
Horizontal, Commercial, Clean
Techniques
Typography, Natural light
Industries
Department Stores
Color
Medium Grey (60%)
Cream (40%)
Background
Residential Building
Context
Out of Home (OOH)