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BrandIsetan
ProjectBrand Identity
Two graphic design posters featuring Dieter Rams radios from 1957 and 1959 with minimalist typography against a white background

Isetan Brand Identity 2020

Associated creatives

Systems Studio
Systems StudioGraphic Design

Tags

graphic design posterposter designgraphic designDieter Rams radiodieter ramsradiotypography postertypography

Description

This graphic design presentation displays two vertical posters created by Systems Studio for the Isetan brand identity project. Each poster features clean, minimalist typography in a bold orange hue stacked above product photography of vintage radios designed by Dieter Rams in 1957 and 1959. The compositions are set against a neutral, plain background with precise alignment and generous negative space. The overall aesthetic emphasizes clean layouts, structured typography, and modernist industrial design principles.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Industries

Consumer Electronics

Color

Pure White (70%)
Medium Grey (30%)

Background

White Seamless

Context

Advertising Campaign