Isetan: Brand Identity

Dec 2020

Systems Studio leads the brand identity development for Isetan, a retail project spanning graphic design, architectural exhibition space, and digital collateral. The identity system is built upon modernist industrial design principles, utilising clean typography, structured modular grids, and a restrained palette of monochrome tones accented with high-contrast red and orange typography. Across the campaign, the studio translates these visual systems into diverse media, from large-scale promotional posters and interior installations to motion graphics for digital platforms. The project leans into a minimalist aesthetic, incorporating vector-based layouts and natural light photography to maintain a cohesive, precise brand presence across both physical and digital retail touchpoints.

Horizontal, Commercial, Clean, Minimalist