Isetan

Dec 2020

Systems Studio develops a comprehensive brand identity for retail department store Isetan, anchored by modernist industrial design principles and structured grid layouts. The visual system balances minimalist typography with high-contrast accent colors and recurring portrait imagery, creating a cohesive aesthetic across digital, print, and physical touchpoints. The project incorporates exhibition design and large-scale promotional posters, utilizing clean, minimalist compositions and natural light to engage with its retail environment. Motion graphics and digital mockups extend this identity, featuring precise typographic sequences and bold overlays designed for a range of cultural retail media.

Horizontal, Commercial, Clean, Minimalist

Department Stores