Isetan Brand Identity 2020

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This video showcases social media post mockups on two mobile phone screens for the Isetan brand identity project, designed by Systems Studio. The interface displays exhibition information, Japanese and English typography, and minimalist imagery related to Dieter Rams, Braun, and Vitsœ. The layout incorporates clean cream and white backgrounds with bold red and black text overlays, shifting between different promotional frames. The presentation emphasizes structured grid layouts and modernist typographic principles suited for cultural retail promotion.