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BrandHokum
ProjectBrand Identity
Three posters on a grey wall reading DRINK UP, WAKE UP STAY UP, and DRINK UP for Hokum speciality coffee with illustrated panels.

Hokum Brand Identity 2020

Associated creatives

Jamhot
JamhotGraphic Design
Boxdog Inc
Boxdog IncIllustration
Where Giants Roam
Where Giants Roam3D

Tags

advertising postersposters on wallhokum postersbrand identitydrink up posterwake up stay up postercoffee advertisingoutdoor posters

Description

Three framed advertising posters are mounted side-by-side on a weathered grey concrete wall above a concrete sidewalk. The left poster features white background paper with dark green typography reading DRINK UP over a comic-style illustrated panel of a person drinking a branded Hokum cup. The center poster displays a beige background with large dark green text reading WAKE UP STAY UP above the Hokum speciality coffee logo. The right poster presents a pink background with dark green text reading DRINK UP above an illustration of a woman holding a branded mug. The entire display is captured in natural daylight with clean commercial framing.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Natural light

Industries

Beverages

Color

Forest Green (50%)
Off-White (30%)
Blush (20%)

Background

Street

Context

Out of Home (OOH)