Hokum Brand Identity 2020

Description

Three rectangular packaging boxes for Hokum Speciality Coffee are arranged horizontally on a dark green background. Each box features a distinct colored surface with intricate, debossed black line illustrations and prominent typography. The left box is a muted blue tone showing a mystical horned figure with a central eye and tentacles. The middle box is a tan color depicting a character with a horse head leading a small figure. The right box is a dusty pink tone filled with surreal fragmented facial features and abstract shapes. The lighting is soft and even, casting subtle shadows that emphasize the tactile debossed paper texture of the packaging.

Style

Horizontal, Commercial, Tactile, Graphic

Techniques

Emboss & Deboss

Industries

Beverages

Color

Background

Fabric Texture

Context

E-commerce / Product