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Brand
Hokum
ProjectBrand Identity
Repeated illustrative graphic pattern featuring surreal character sketches, bold typography, and textured blue background

Hokum Brand Identity 2020

Associated creatives

Jamhot
JamhotGraphic Design
Boxdog Inc
Boxdog IncIllustration
Where Giants Roam
Where Giants Roam3D

Tags

graphic pattern illustrationgraphic patternbrand identity illustrationbrand identitysurreal character illustrationsurreal illustration

Description

This graphic design piece presents a repeating illustrative pattern created for the Hokum brand identity. The composition is arranged in a grid of panels featuring surreal, hand-drawn character illustrations including a horse-headed figure, a multi-eyed entity, and disjointed facial elements. Bold, dark green typography spelling out HOKUM and the phrase CHANGE YOUR STATE anchors the pattern. The entire design rests on a muted, textured blue background that gives the appearance of printed paper or fabric.