Hokum

Oct 2020

Hokum’s brand identity project establishes a distinct visual language for the specialty coffee company. The work centers on a series of surreal, ink-based character illustrations and bold typography that anchor the brand across physical and digital formats. By combining clean minimalist layouts with tactile finishes, the identity balances playful, fragmented imagery with structured grid systems. The project incorporates a multidisciplinary approach, with graphic design by Jamhot, illustration by Boxdog Inc, and 3D visualization by Where Giants Roam. The identity relies on a palette of pastel and muted tones, frequently utilizing 3D render/CGI and debossed paper textures to create a tangible, high-contrast aesthetic that spans from wheat-pasted urban posters to social media templates.

Horizontal, Commercial, Clean

Typography

Beverages