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BrandHokum
ProjectBrand Identity
Hokum speciality coffee poster with green typography on a pink background pasted on an urban brick wall

Hokum Brand Identity 2020

Associated creatives

Jamhot
JamhotGraphic Design
Boxdog Inc
Boxdog IncIllustration
Where Giants Roam
Where Giants Roam3D

Tags

hokum coffee postercoffee posterposter designgreen typographypink posterhokum speciality coffeesurreal illustrationstreet poster

Description

A large promotional poster for Hokum speciality coffee is wheat-pasted onto an exterior urban brick wall. The poster features bold green typography reading CHANGE YOUR STATE alongside quirky, surreal black line illustrations of facial features and abstract shapes against a light pink background. The surrounding architecture includes weathered yellow brickwork, weathered graffiti near the base, and a vertical drainpipe running down the left side. Created as part of the Brand Identity project by Jamhot, Boxdog Inc, and Where Giants Roam.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Restaurants

Background

Street

Context

Out of Home (OOH)