Brand
ProjectBrand Identity

Hokum Brand Identity 2020
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Description
A large promotional poster for Hokum speciality coffee is wheat-pasted onto an exterior urban brick wall. The poster features bold green typography reading CHANGE YOUR STATE alongside quirky, surreal black line illustrations of facial features and abstract shapes against a light pink background. The surrounding architecture includes weathered yellow brickwork, weathered graffiti near the base, and a vertical drainpipe running down the left side. Created as part of the Brand Identity project by Jamhot, Boxdog Inc, and Where Giants Roam.