Hokum Brand Identity 2020

Description

This project showcases the brand identity for Hokum, featuring a striking textural wall built from interlocking rectangular blocks in alternating pastel tones of pink, blue, and tan. Each block is clearly stamped with geographic country names like Burundi and Colombia in a bold, dark typeface. Created as part of a multi-disciplinary collaboration, the work integrates graphic design by Jamhot, illustration by Boxdog Inc, and 3D visualization by Where Giants Roam. The clean, studio-lit composition emphasizes typography, material texture, and structured pattern repetition.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color

Context

Advertising Campaign