Brand
ProjectH&M Man Underwear collection

H&M H&M Man Underwear collection 2025
Associated creatives
Tags
Description
A male model stands in three-quarter profile wearing fitted black boxer briefs for the H&M Man Underwear collection. Photographed by Begum Yetis with styling by Daniil Kudryavtsev and hair by Joe Yves, the studio composition features soft, diffused lighting against a plain off-white seamless backdrop. The framing captures the subject from the mid-thigh up in a clean, minimalist aesthetic.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Lingerie & Underwear
Color
Jet Black (100%)
Background
White Seamless
Context
Lookbook