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Brand
H&M
ProjectH&M Man Underwear collection
Model posing in an open black track jacket and black sweatpants revealing a burgundy underwear waistband against a white backdrop.

H&M H&M Man Underwear collection 2025

Associated creatives

Begum Yetis
Begum YetisPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Joe Yves
Joe YvesHair Stylist

Tags

man in open track jacketman in track jacketshirtless manblack track jacketopen zip jackettrack jacketblack sweatpantsblack track pantssweatpantsburgundy boxer shortsburgundy underwearboxer waistband

Description

A male model stands against a clean off-white studio backdrop for the H&M Man Underwear collection. He wears an unzipped black track jacket with cream sleeve stripes open over his bare torso, paired with matching black track pants that expose the waistband of burgundy boxers. Captured by photographer Begum Yetis, the shot features balanced studio lighting with styling by Daniil Kudryavtsev and grooming by hair stylist Joe Yves.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Lingerie & Underwear

Color

Jet Black (70%)

Background

White Seamless

Context

Lookbook