H&M H&M Man Underwear collection 2025

Description

A studio portrait captured for the H&M Man Underwear collection, photographed by Begum Yetis with styling by Daniil Kudryavtsev and hair styling by Joe Yves. A male model stands barefoot against a smooth white studio backdrop, lifting the hem of his white ribbed tank top with both hands to reveal his midriff and patterned underwear waistband. He wears loose, wide-leg light blue wash denim jeans that pool around his feet. The lighting is soft and even across the frame, highlighting the clean, casual commercial aesthetic.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Lingerie & Underwear

Color

Background

White Seamless

Context

Lookbook