H&M H&M Man Underwear collection 2025

Description

A studio portrait for the H&M Man Underwear collection, photographed by Begum Yetis, with styling by Daniil Kudryavtsev and hair styling by Joe Yves. The model is captured in a vertical framing, seated and leaning back against a plain white backdrop. He wears a fitted black ribbed tank top paired with black and white plaid woven boxer shorts, illuminated by clean, soft studio lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Lingerie & Underwear

Color

Background

White Seamless

Context

Lookbook