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Brand
H&M
ProjectH&M Man Underwear collection
Shirtless man wearing an open black zip cardigan, blue denim jeans, and navy underwear against a white seamless background.

H&M H&M Man Underwear collection 2025

Associated creatives

Begum Yetis
Begum YetisPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Joe Yves
Joe YvesHair Stylist

Tags

shirtless man in open black cardiganman in open cardiganshirtless manblack zip cardiganblack knit sweaterblue denim jeansblue jeansnavy blue underwearmens underwearboxer briefs

Description

A studio portrait for the H&M Man Underwear collection photographed by Begum Yetis and styled by Daniil Kudryavtsev. The model poses shirtless against a clean white seamless wall wearing an unzipped black knit cardigan and blue denim jeans unbuttoned to reveal the waistband of navy blue underwear. The composition is framed vertically in diffused studio light, highlighting minimal styling with grooming by Joe Yves.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Lingerie & Underwear

Color

Jet Black (40%)
Denim (40%)
Navy (20%)

Background

White Seamless, Residential Building

Context

Lookbook