Brand
ProjectH&M Man Underwear collection

H&M H&M Man Underwear collection 2025
Associated creatives
Tags
Description
A close-up studio shot from the H&M Man Underwear collection captured by photographer Begum Yetis and styled by Daniil Kudryavtsev. A shirtless young man with short dark hair looks downward while adjusting the waistband of burgundy drawstring lounge pants, revealing an underlying layer of red plaid boxers. The shot is captured with soft, even studio lighting against a minimal neutral grey backdrop, highlighting the texture and fit of the apparel.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Lingerie & Underwear
Color
Burgundy (70%)
Crimson (30%)
Background
White Seamless
Context
Lookbook