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Shirtless man looking down while adjusting the waistband of maroon trousers over red plaid boxer shorts against a plain backdrop.

H&M H&M Man Underwear collection 2025

Associated creatives

Tags

Description

A close-up studio shot from the H&M Man Underwear collection captured by photographer Begum Yetis and styled by Daniil Kudryavtsev. A shirtless young man with short dark hair looks downward while adjusting the waistband of burgundy drawstring lounge pants, revealing an underlying layer of red plaid boxers. The shot is captured with soft, even studio lighting against a minimal neutral grey backdrop, highlighting the texture and fit of the apparel.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Lingerie & Underwear

Color

Burgundy (70%)
Crimson (30%)

Background

White Seamless

Context

Lookbook