Brand
ProjectH&M Man Underwear collection

H&M H&M Man Underwear collection 2025
Associated creatives
Tags
Description
A full-length studio photograph for the H&M Man Underwear collection, photographed by Begum Yetis with styling by Daniil Kudryavtsev and grooming by Joe Yves. A shirtless male model with short dark hair stands centered against a seamless white background, looking directly at the camera. He wears wide-leg black denim trousers with visible white contrast stitching, worn unbuttoned at the fly to reveal white underwear briefs beneath. The lighting is soft and even across the clean, minimalist composition.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Lingerie & Underwear
Color
Off-Black (60%)
Background
White Seamless, Residential Building
Context
Lookbook