H&M H&M man Summer Scuba 2026

Description

This commercial campaign portrait for the H&M man Summer Scuba project features model Zack Carton seated in profile against a color-blocked studio backdrop of white and dark blue. He is wearing a matching off-white hooded sweatshirt and shorts ensemble photographed with clean studio lighting. The composition emphasizes clean lines and modern sportswear styling. Daniel Archer captured the photography with fashion editing by Daniil Kudryavtsev and casting by Harley David.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign