H&M H&M man Summer Scuba 2026

About

This commercial campaign image for H&M man Summer Scuba features a male model photographed by Daniel Archer. The model stands against a textured two-tone wall, painted white on top and blue on the lower section. He wears a relaxed-fit white crewneck t-shirt, white jeans, and a black belt, while holding a dark leather bag in his right hand. Styled by Daniil Kudryavtsev, the look presents a clean, minimalist aesthetic with soft natural lighting highlighting the subject.