H&M H&M man Summer Scuba 2026

Description

This fashion editorial image from the H&M man Summer Scuba project features model Zack Carton wearing a white zip-up hoodie and matching shorts. The subject sits perched on a dark geometric structure against a studio backdrop divided horizontally with an upper white section and a textured blue lower band. The lighting is bright and clean, casting soft shadows and accentuating the texture of the apparel. Daniel Archer photographed the campaign, styled by Daniil Kudryavtsev, with casting directed by Harley David.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign, Lookbook