BrandH&M
ProjectH&M man Summer Scuba

H&M H&M man Summer Scuba 2026
Associated creatives
Tags
Description
This monochrome fashion portrait from the H&M man Summer Scuba campaign features male model Zack Carton seated against a minimalist textured background. He wears a relaxed white crewneck t-shirt with light-colored trousers, posed with one arm resting forward. A dark leather tote bag sits on a ledge beside him. Photographed by Daniel Archer with styling by Daniil Kudryavtsev and casting by Harley David, the image employs soft directional lighting and a desaturated palette to create an understated, clean aesthetic.
Style
Editorial, Horizontal, Monochrome, Clean
Techniques
Analogue / film
Industries
High Street Fashion
Color
Pure White (70%)
Jet Black (30%)
Background
Grey Seamless, Education Building
Context
Lookbook
