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Monochrome portrait of a male model in a white t-shirt sitting beside a dark tote bag against a plain wall.

H&M H&M man Summer Scuba 2026

Associated creatives

Tags

Description

This monochrome fashion portrait from the H&M man Summer Scuba campaign features male model Zack Carton seated against a minimalist textured background. He wears a relaxed white crewneck t-shirt with light-colored trousers, posed with one arm resting forward. A dark leather tote bag sits on a ledge beside him. Photographed by Daniel Archer with styling by Daniil Kudryavtsev and casting by Harley David, the image employs soft directional lighting and a desaturated palette to create an understated, clean aesthetic.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Pure White (70%)
Jet Black (30%)

Background

Grey Seamless, Education Building

Context

Lookbook