H&M man Summer Scuba 2026

Description

This portrait for the H&M man Summer Scuba project features model Zack Carton seated against a distinctive textured wall divided into white and blue sections. He wears a neutral beige short-sleeve t-shirt and dark rectangular sunglasses, captured with a direct, composed expression. The lighting is natural and soft, highlighting the clean lines of the casual apparel against the minimal background. Daniel Archer served as photographer, with fashion styling by Daniil Kudryavtsev and casting by Harley David.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign