H&M H&M man Summer Scuba 2026

Description

This fashion portrait from the H&M Man Summer Scuba project features model Zack Carton in a close-up composition. He wears thick black rectangular sunglasses and a white collared shirt under a light-coloured top. The image employs a motion blur or double exposure effect across part of the face, creating a dynamic visual layer against a solid blue background. Photography by Daniel Archer, with fashion editing and styling by Daniil Kudryavtsev and casting by Harley David.

Style

Vertical, Commercial, Desaturated

Techniques

Multiple exposure

Industries

High Street Fashion

Color

Background

Coloured Seamless

Context

Lookbook