H&M H&M man Summer Scuba 2026

Description

This fashion campaign image for the HM man Summer Scuba project features a male model standing against a textured wall divided horizontally into white and blue sections. The subject wears a minimalist white t-shirt and white trousers, paired with a dark belt and holding a black structured bag. Captured with clean studio lighting, the composition emphasizes architectural lines and neutral tones with strong color blocking. The imagery was photographed by Daniel Archer with styling by Daniil Kudryavtsev and casting by Harley David.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign