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Brand
H&M
ProjectH&M man Summer Scuba
Close-up of a person wearing a white zip-up scuba hoodie and matching white shorts against a seamless white background.

H&M H&M man Summer Scuba 2026

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Harley David
Harley DavidCasting Director
Zack Carton
Zack CartonModel

Tags

white zip up hoodiewhite hoodiezip up hoodiewhite shortsshortsscuba fabric

Description

This commercial fashion photograph for the H&M project Summer Scuba features model Zack Carton styled by Daniil Kudryavtsev and photographed by Daniel Archer. The cropped framing focuses on a matching white scuba outfit, consisting of a full-zip hoodie with front pocket details and drawstring shorts. The lighting is bright and clean, casting soft shadows against a neutral backdrop. The smooth synthetic fabric texture defines the minimalist aesthetic of the studio shoot.

Style

Vertical, Commercial, Monochrome, Clean

Industries

High Street Fashion

Color

Pure White (100%)

Background

White Seamless

Context

Advertising Campaign