H&M H&M man Summer Scuba 2026

Description

This black and white fashion campaign image for the H&M Man Summer Scuba project features model Zack Carton seated against a split-tone studio wall. He wears a relaxed-fit white t-shirt and matching trousers, holding a large dark leather bag with a buckled strap across his lap. The portrait is captured by photographer Daniel Archer with styling by Daniil Kudryavtsev and casting by Harley David. Soft directional lighting highlights the textures of the apparel and the matte leather accessories against the clean background.

Style

Vertical, Commercial, Monochrome

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign