H&M HM Man - Spring 2025

Description

Fashion portrait for the H&M Man Spring project, photographed by Paolo Steve with model Nonso Ojukwu. A black man is seated on stacked concrete blocks in a minimalist studio corner with warm lighting casting distinct shadows. He wears a black sleeveless top, dark trousers, white socks, and black loafers. The composition captures a clean, contemporary menswear aesthetic with soft textural contrasts between the concrete blocks and smooth apparel fabrics.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Lookbook