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Brand
H&M
ProjectHM Man - Spring
Black man seated on stacked concrete blocks wearing a black tank top and trousers in a studio setting

H&M HM Man - Spring 2025

Associated creatives

Paolo Steve
Paolo StevePhotographer
Nonso Ojukwu
Nonso OjukwuModel

Tags

black man seatedblack manman seatedblack tank toptank topdark trouserstrousersblack loafersloafers

Description

Fashion portrait for the H&M Man Spring project, photographed by Paolo Steve with model Nonso Ojukwu. A black man is seated on stacked concrete blocks in a minimalist studio corner with warm lighting casting distinct shadows. He wears a black sleeveless top, dark trousers, white socks, and black loafers. The composition captures a clean, contemporary menswear aesthetic with soft textural contrasts between the concrete blocks and smooth apparel fabrics.