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Brand
H&M
ProjectHM Man - Spring
A Black male model wearing an off-white tank top and matching trousers leaning against a concrete pillar in a minimalist interior.

H&M HM Man - Spring 2025

Associated creatives

Paolo Steve
Paolo StevePhotographer
Nonso Ojukwu
Nonso OjukwuModel

Tags

black male model leaningblack male modelmale model leaningblack manoff-white tank topwhite tank toptank topoff-white trouserswhite trouserstrousers

Description

This fashion campaign image for H&M Man Spring features model Nonso Ojukwu posed inside a minimalist, neutral-toned interior. The subject wears a monochromatic off-white outfit consisting of a ribbed tank top and tailored trousers, with hands tucked casually into pockets. He leans against a prominent structural pillar while soft, directional light casts distinct shadows across the scene. Scattered concrete blocks rest on the textured ground in the foreground, adding an architectural element to the composition. The photograph was captured by photographer Paolo Steve, utilizing a clean and refined aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Off-White (100%)

Background

Set-dressed

Context

Advertising Campaign