Brand
ProjectHM Man - Spring

H&M HM Man - Spring 2025
Associated creatives
Tags
Description
This portrait features a male model styled in a dark leather jacket and dark shorts, standing against a neutral wall with dramatic directional lighting casting a sharp shadow. The composition is framed vertically with the subject positioned centrally in the scene, wearing white socks and black loafers. The imagery was created by photographer Paolo Steve for H&M Man Spring. The palette centers on dark outerwear against muted interior tones.
Style
Editorial, Vertical, Warm, Clean
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Espresso (50%)
Jet Black (50%)
Background
Set-dressed
Context
Lookbook
