H&M

Mar 2025

H&M presents the spring season for their menswear line, a series of portraits captured in a minimalist studio environment. The campaign, photographed by Paolo Steve, focuses on a contemporary silhouette, highlighting textured knitwear and clean tailoring against raw architectural elements. Featuring model Nonso Ojukwu, the imagery relies on directional lighting to create sharp, geometric shadows and chiaroscuro effects within the composition. The project leans into a refined commercial aesthetic, emphasizing the tactile nature of the garments through a neutral palette and deliberate, understated styling.

Vertical, Clean, Editorial

High Street Fashion

Set-dressed

Advertising Campaign